An Introduction to Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.
Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.


That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.

You can also use a microphone to record your voice explaining the process as you go through it.
Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things.

Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own Group own Squidoo.

You can do this with nearly any kind of product. If your product is a Fitness DVD, you can post a couple of samples. Show how to do a couple of your exercises, and another displaying the actual DVD and any material that will be included.

If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

Holiday Eating Temptations

holiday buffet small

Ah, the holidays. Or as we those of us who are too fond of cookies and traditional big meals say, AHHHHHH! The holidays!

No one decides to gain 5-15 pounds between November and January. But when family recipes, busy schedules and friendly get-togethers put fat-filled temptations in your face at every turn, who can resist?

You can! With satisfying, delicious Shakeology. It’s your super power, giving you the strength to pass up the fluffiest mashed potatoes and the richest pumpkin pie. And that’s not the only way Shakeology makes your holidays happier. Here are five ways The Healthiest Meal of the Day® helps you stay on track during the most wonderful time of the year:

1) Shakeology helps curb cravings so you won’t overeat.

Want to ease up on the eggnog and back off the brownies? Drink Shakeology before a holiday event. The whey protein isolate in each creamy glass keeps your blood sugar steady and crushes junk food cravings. That buffet table can’t hurt you now—go ahead and stroll past it. You’ll find that resisting temptation will be easier and feels way more awesome than any candied yam tastes.

2) Shakeology boosts your energy just when you need it.

There are never enough hours in the day, but somehow time seems even scarcer in November and December. If you’re like me, you’ve got to run around from sunup to bedtime to get everything done. Thankfully, the vitamins, minerals and protein in Shakeology give you the stamina to keep going. Digestive enzymes in every serving speed up the body’s absorption of nutrients, too, so you can feel the benefits faster. And use any extra energy to prepare a healthy meal instead of grabbing the nearest Holiday Cheese Tray.

3) Guard against illness.

There’s something magical in the air—something viral, too: cold and flu germs making the rounds in the shopping malls and holiday parties. Happily, Shakeology provides a powerful cocktail of natural ingredients to help support immune system function: super-greens, super-fruits, adaptagen herbs, pre- and probiotics and digestive enzymes. I’m not saying Shakeology will make you completely impervious to the flu bug, but it could support your immune system when you share hugs with sniffly loved ones. Come to think of it, maybe THEY could use some Shakeology.

4) Take the stress out of the season.

Let’s face it: the most wonderful time of the year comes with expectations that can cause anxiety. Shakeology’s got your antidote, with protein and amino acids to promote alertness and adaptogen herbs that can reduce feelings of stress and fatigue. So relax with a glass of Shakeology. It’s a healthier way to handle stress than over-indulging in holiday spirits and/or pecan pie.

5) Replace a fattening holiday tradition with a healthy one.

Instead of piling on the calories with Christmas pudding, try

Chocolate Shakelogy Pudding:

1 scoop Chocolate Shakeology
1 ripe avocado
1 large banana
1 cup almond milk
1tsp lemon juice

Preparation:

Mix all ingredients in blender until smooth. Pour into 4 small individual dishes. Refrigerate for an hour. If the pudding ends up too thick, simply add a bit more almond milk. (Serves 1.) Optional: Garnish with some chopped pecans, chia seeds or walnuts.

Treat yourself right with this lean alternative to traditional eggnog,

Berry Yule Log:

1⁄2 tsp. cinnamon
1⁄2 tsp. almond extract
1⁄2 cup pitted black cherries
1 cup vanilla almond milk
1 scoop Greenberry Shakeology

Preparation:

Mix together in blender until smooth, serve chilled.

Younger Next Year

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